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What Said Harley-Davidson’s Chief Marketing Officer Mark-Hans Richer

“I’m going to go heretical on you, and say that youth does not own cool. Youth does not own growth. Youth does not own innovation or disruption. Brands must not neglect the growth market of older consumers to focus solely on youthful audiences” said Mark-Hans Richer,…

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“I’m going to go heretical on you, and say that youth does not own cool. Youth does not own growth. Youth does not own innovation or disruption. Brands must not neglect the growth market of older consumers to focus solely on youthful audiences” said Mark-Hans Richer,…

This is a content summary only. Click on headlines for full links, images, other content and more!