When the Harley-Davidson Motor Company gets involved with something, they usually go all in. Such was the case with Harley partnering with the City of Sturgis for 75 years as the city’s Official Motorcycle of Sturgis Bike Week. Creating a permanent biker play-place in town. Harley-Davidson convoyed bricks from its home in Milwaukee to give the new joint some legitimacy, and now it’s one of the new big venues in town, and a must visit.
“Sturgis is a mecca for riders around the world,” said Bill Davidson, great grandson of Harley-Davidson founder William A. Davidson and vice president of the Harley-Davidson Museum. “The Harley-Davidson Rally Point establishes a new site in downtown Sturgis for people to gather year-round. The renaming of 2nd Street to Harley-Davidson Way honors the legacy of our company’s founders along with all the extraordinary men and women who ride our motorcycles.”
Building on the 75-year agreement that makes Harley-Davidson the rally’s official motorcycle, The Rally Point (at the corner of Main Street and Harley-Davidson Way) will include a stage for events, concerts, and weddings. An elevated area for riders to take pictures on their motorcycles with the iconic Sturgis sign as the backdrop is also part of the plan. Harley-Davidson fans across the country suggested dozens of names for the new main street presence. The Rally Point (an enduring term for a ride starting meeting place) rose to the top.
The Harley-Davidson Rally Point in Sturgis will host a bunch of different activities during Sturgis and will definitely aid in keeping people entertained and informed of not only H-D happenings, but cool Sturgis-centric festivities throughout Bike Week.
THE HARLEY-DAVIDSON RALLY POINT EVENT SCHEDULE
Main Street and Harley-Davidson Way (formerly 2nd Street)
Friday, July 31
Opening ceremony (7/31, 12NOON)
Saturday, August 1
The Project RUSHMORE Story, 1PM-2PM
Live Music: 35th & Taylor, 2PM-5PM
Sunday, August 2
The Project RUSHMORE Story, 1PM-2PM
Live Music: 35th & Taylor, 2PM-5PM
Sturgis Mayor’s Legends of Racing Pub Crawl, 4PM-4:30PM
Monday, August 3
The Art of Pinstriping presented by the H-D Museum, 11AM-1PM
Women’s experience: Enter for a chance to win a shopping trip with Karen Davidson or Lana MacNaughton, 1PM, drawings 1:50PM and 8/8, 11AM
Live Music: Jasmine Cain 2PM-5PM
Events and Live Music 8/1-8
Tuesday, August 4
The Art of Pinstriping presented by the H-D Museum, 11AM-1PM
Live Music: Randy McAllister 2PM-4:45PM
Wednesday, August 5
Canadian H.O.G. Check-in, 10AM-12NOON
Ask Me Anything, 12NOON-1PM
Battle for Bricks Trivia Skills, 1PM-1:30PM
Hall of Fame Meet and Greet, 3PM-3:15PM
Live Music: Randy McAllister, 2PM-4:45PM
Thursday, August 6
Canadian H.O.G. Check-in, 10AM-12NOON
Ask Me Anything, 12NOON-1PM
Battle for Bricks Trivia Skills, 1PM-1:30PM
Live Music: RB Stone, 2PM-5PM
Friday, August 7
Battle for Bricks Trivia Skills, 12NOON-12:30PM
Meet and Greet UFC Fighter Ricardo Lamas, 1PM-2PM
Live Music: Randy McAllister, 2PM-2:45PM
Live Music: The Farm, 3PM-5PM
Saturday, August 8
Live Music: Zeona Road, 12NOON-12:45PM
Live Music: The Farm, 1PM-3PM
Contest and Raffle Winner Announcements 4PM-4:30PM
Road to 75 Passport Tour Awards, 4PM-4:15PM
MDA Raffle – Grand Prize Bike Drawing, 4:15PM-4:30PM